Lobby cards. Alcalá de Henares Film Festival Exhibition until 22 December at the Old Hospital of Santa Maria la Rica. Free entrance.
The lobby card has a long-standing tradition in the world of advertising film that almost goes back to the very birth of cinema. Alcalá de Henares Film Festival Exhibition, ALCINE 43 in the Old Hospital of Santa Maria la Rica until December 22 , Tuesday to Sunday (FREE entrance, from 11 to 2 pm and 5 to 9 pm).
Complementary always to the much larger main poster of the film, the lobby cards appear as younger siblings. Usually their less striking and more discreet brothers, but decidedly more honest and varied. Why? Very simple. Lobbies never come alone but usually hover around the ten per movie. They are less striking, not because her beauty has anything to envy to the great posters, but an obvious question of dimensions. And are more sincere, yes.
This exhibition attempts to show some of the beauty of this material and bring it to the thousands of fans to the cinema, advertising art and aesthetics in general.
Focusing on the Hollywood golden age, the wider and most creative in terms of graphic design, is a selection of original U.S. lobby cards, usually Hollywood productions.
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