On November 8, 9 and 10 will be held the third edition of Alcalow Cost, a promotional campaign about commerce in Alcalá de Henares, World Heritage City.
The aim is that visitors to Alcala and citizens of this World Heritage City enjoy the best prices on great deals ranging from hotels, restaurants, sports, fashion, entertainment, decor, and much more. The combination of culture, tourism and commerce is an interesting attraction, which also brings significant benefits to Alcalá de Henares.
Promoted by the city of Alcalá de Henares, Alcalow Cost includes the participation and support of institutions and entities such as the University of Alcalá, the Local Agreement for the Development and Employment, and the Chamber of Commerce delegation.
Alcalow Cost’s second campaign, held a year ago -coinciding with the local feast of Almudena in Madrid- was attended by 400 business, tourist and hotel establishments in the complutense city, doubling those enrolled in the first edition. All of them emphasized the great affluent of consumers, to the point where sales increased by 20 %-35%.